SAM SAM SAM opens at Novena Square with samgyetang
Image credit: SAM SAM SAM
Singaporeans craving a fresh take on Korean comfort food now have a reason to head to Novena Square, where SAM SAM SAM (삼삼삼) has just opened its doors. The new restaurant brings a unique twist to the city’s dining scene by combining traditional samgyetang—Korea’s iconic ginseng chicken soup—with a playful wellness concept and a retro-inspired interior.
Image credit: SAM SAM SAM
Walking in, diners are transported back to 1980s Seoul, with an interior modelled after a traditional Korean herbal medicine shop.
Image credit: SAM SAM SAM
Wooden drawers, ceramic vessels, and dark timber surfaces evoke a space where ingredients are carefully stored and prepared, while pops of bold 1990s Korean sports visuals add a lively, nostalgic energy.
Image credit: SAM SAM SAM
SAM SAM SAM sets itself apart by asking diners a simple question before they order: how does your body feel today? A short diagnostic quiz helps guests select the samgyetang bowl that best suits their needs, whether it’s daily recovery, boosting circulation, soothing fatigue, aiding digestion, or strengthening immunity. Each bowl is crafted around the traditional combination of chicken, ginseng, and jujube, slow-cooked with specific herbs to deliver a targeted wellness benefit.
Image credit: SAM SAM SAM
The menu features several variations of Samgye Bansang, the signature ginseng chicken soup set, starting from $25++. Options include the Vitality Tonic ($25++) for everyday nourishment, Circulation Elixir ($25++) for improving circulation and skin vitality, Thermal Detox ($26++) for stress relief, and Immunity Black ($28++), a black garlic-enriched bowl for energy and immunity support.
Image credit: SAM SAM SAM
Diners can also enjoy Samgye Kalguksu (price TBD), hand-pulled noodles in nourishing ginseng broth, and a variety of porridges, including chicken, dried pollack, and abalone options.
Image credit: SAM SAM SAM
Complementary sides include fried ginseng, mung bean pancakes, kimchi tofu, and water parsley pancakes, perfect for nibbling between bites of your ginseng chicken soup.
For more food recommendations, check out our guide to the best Korean restaurants in Singapore! We also have a guide to the best Korean cafes in Singapore to visit.
Address: 238 Thomson Road, #02-46, Velocity @ Novena Square, Singapore 307683
Opening hours: Daily 11am to 10pm
Website
SAM SAM SAM is not halal-certified.
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