Chagee unveiled its latest outlet at National University of Singapore (NUS) yesterday (June 19), possibly Singapore’s first sign language-equipped tea-chain store.
Located in NUS’ Yusof Ishak House, the new outlet is also the tea chain’s first-ever signing store in Southeast Asia.
In a partnership with SG Enable and the Singapore Association for the Deaf (SADeaf), the outlet is staffed by deaf and hard-of-hearing baristas.
The store’s official launch was attended by Senior Parliamentary Secretary for Social and Family Development and Law Eric Chua, where he highlighted the importance of inclusivity in Singapore.
“An inclusive society is one where everyone feels seen, heard, and valued. Initiatives like the Chagee signing store remind us that accessibility is not just about infrastructure — it is about mindset and intent,” he said.
In a Facebook post later that day, he described such initiatives towards disability-inclusive employment as “encouraging”.
Not your average bubble tea store
The 135 sq m outlet features cork-lined interiors that create a welcoming space for all.
A layered step seating configuration also hopes to promote social interaction.
One of its most eye-catching features is the custom-built flip chart wall.
Developed in consultation with SG Enable and SADeaf, the flip chart wall is meant to be a simple step to introduce newcomers to basic sign language, and to foster meaningful exchanges between customers and staff.
Another head-turner within the outlet is the vibrant wall mural, designed by award-winning deaf artist Angeline Chen Zi Yue, which adds an artistic touch to the space.
To celebrate the opening of the store, Chagee has introduced two exclusive in-store merchandise bundles.
They feature Chagee’s signature Bo·Ya Jasmine Green Milk Tea and items such as canvas totes and keychains.
For every bundle sold, the chain will donate $2 to SADeaf.
Address: 31 Lower Kent Ridge Road, Yusof Ishak House, level 1, Singapore 119078
Opening hours: Daily, 10.30am to 8.30pm
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