Pizza Hut Singapore is set to drop its hottest slice yet — and it’s not a dish from out of the oven.
The restaurant chain has entered new territory following its fashion collaboration with local clothing brand and creative studio Tell Your Children, Pizza Hut Singapore announced on Tuesday (June 17).
The streetwear collection, a first from Pizza Hut Singapore, is inspired by pop culture and trending nostalgic design cues.
The curated lineup includes a custom edition varsity jacket, graphic tee and illustrated crew socks.
Head over to Pizza Hut Singapore’s website and app from June 18 at 5pm to purchase these items.
Do note that they are for self-collection only, while stocks last.
A closer look
Much of the lineup’s design takes its cue from Pizza Hut’s latest sourdough pizzas, as well as being a nod to imperfection.
The collection’s “perfectly imperfect” designs “mirror our new handcrafted crust variant”, said Jayss Rajoo, director of marketing and food innovation at Pizza Hut Singapore, in a statement.
The Custom Varsity Jacket ($135) features a bold ‘Perfectly imperfect’ statement across the back.
What makes the jacket a head-turner is the eye-catching contrast sleeves, with one side beige while the other white.
The Crew Socks ($15) are intentionally mismatched, making them just as quirky.
While one side has pizza slice prints all over, the other displays the collaboration logo.
The Graphic Tee ($45) should be a treat if you’re looking for some nostalgia. The oversized tee features a funky graphic at the front but the back is where it’s at with a homage to Pizza Hut’s iconic hotline.
While this marks Pizza Hut Singapore’s first bite into the streetwear scene, it’s not the brand’s first experience with fashion.
Over in the US, Pizza Hut launched a limited-edition capsule collection back in 2021 with a lineup that featured track suits inspired by its iconic red roof logo.
Food and fashion
In August 2023, fast-food giant McDonald’s announced that it would be dropping a limited-edition McGriddle hoodie.
The hoodie comes in a nude shade, with a tiny embroidery of the sandwich at the front and a list of ingredients that goes into making it on the back.
To get their hands on the hoodie, customers had to simply order two Breakfast McGriddles Value Meal.
With only 200 pieces available, customers were seen queuing as early as 6.22am on launch day in hopes of grabbing this exclusive piece.
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amierul@asiaone.com
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