Magnum launches all-new peach and pistachio ice cream
Mid-year is here, which means Singapore’s perpetual summer weather is about to get a whole lot hotter. While this means our Jisu fans and complaints will be out in full force, at Eatbook, we’re also choosing to look at the glass half-full: sweltering weather equals more reasons to cool down with ice cream. Thankfully, Magnum is giving us not one, but two new ways to beat the heat deliciously with its latest Signature Collection release.
The two new flavours are Magnum La Pistache and Magnum La Pêche, both of which sound like they belong in a fancy dessert bar rather than your freezer. You can expect both treats to stay true to the signature Magnum style of a thick cracking shell and silky-smooth ice cream, but with new, fun, flavourful twists.
Pistachio has been all the rage the past year, and Magnum has entered the chat with finesse. La Pistache leans fully into the trend, featuring rich gelato and velvety ice cream, both made with real pistachio for a deeper, nuttier flavour.
It’s dipped in a pastel pistachio coating and studded with salted, caramelised nut pieces for a savoury touch. The tip of the dessert is then finished with Magnum’s iconic chocolate for an extra indulgent bite.
Magnum La Pêche is a peach-on-peach delight, featuring a peach cracking shell dotted with peach pieces, crowned with the same signature Magnum chocolate tip.
Take a bite, and you’ll get a sweet and fragrant peach gelato core, paired with smooth vanilla ice cream, making this a refreshing pick for days when the weather is making you melt.
Both Magnum La Pêche and La Pistache are available as single sticks at $4.28 each and in multipack formats at $12.12. You can find them at major supermarkets, online retailers, and convenience stores islandwide.
To sweeten the deal, Magnum is also running a gift-with-purchase promotion, so you’ll have even more reasons to grab these new flavours ASAP.
Spend a minimum of $45 on Magnum ice cream at participating retailers such as FairPrice, Cold Storage, Sheng Siong, Giant, Prime, and other major e-commerce retailers to redeem a mini Magnum Keychain Camera in either peach orange or pistachio green.
If your FYP has been filled with tiny digital cameras lately, you’re not alone. Here’s your chance to hop on the trend with a keychain-sized camera that shoots both photos and videos, complete with a nostalgic, film-like finish.
Need more reason to indulge? You can also redeem a Magnum Signature Cup in the same colours with a minimum purchase of $15 worth of Magnum ice creams at 7-Eleven, Cheers, and selected Petrol Mart outlets, while stocks last.
Take this as a sign to restock your freezer, treat yourself, and snag some cute Magnum merch while you’re at it.
Shop the Magnum Signature Collection!
Photos taken by John Lery Villanueva.
This post was brought to you by Magnum.
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